It’s mid-afternoon. Overcast but still balmy. Summer has yet to beat a full retreat and the clouds are high and thin, obscur- ing the sun just enough to make the growing crowd at the old Ariel Sands property squint as they crane their necks to spot he hosts. Something is amiss.
I’ve been to dozens of these sorts of events and never seen such
muffled enthusiasm. Groundbreaking ceremonies are supposed to be
dull affairs—labourious for everyone involved. The media, the PR reps,
the politicians. Everyone. Even the suits in their brand new hard hats
must find it awkward posing with shiny, beribboned shovels in callous-less fists. The entire premise is comically shameless. Some dirt is moved
from one arbitrary position to another, or as in this case, a building is
demolished, pictures are taken, and everyone calls it a day.
This afternoon is different. Nary a dignitary missing. Public relations
officers by the handful. Backslapping and bro-hugging abound. Every
media source represented; every microphone, camera and notepad
armed and ready to record. Weaving toward the restored model cottage
serving as a staging ground for the event, the energy is apparent.
3D artistic renderings of the proposed Ariel Sands designed
by Quarterly Architects, below right, Seth Weinstein, part owner.....
BY W. C. STEVENSON
ARTISTIC RENDERINGS DESIGNED BY QUARTERLY ARCHITECTS
Michael Douglas and his wife,
Is Michael Douglas’ significan
redevelopment of Ariel Sands
just the confidence booste