Together we can all make a
Did you know Pure Water costs less
when collected at our plant!
Did you know that Pure Water is tested daily
on site, weekly by an approved local laboratory
and annually by a U.S. laboratory.
Do your part to help the environment by not
placing any flavoured drinks in our empty
bottles, since they cannot be re-used.
32 Parsons Lane, Devonshire
Led by the Academy-Award-winning Michael Douglas—co-owner
of the land that has been in his family since the 1840s—the Ariel Sands
Hotel Cottage Colony is slated to open in 2017. At $85 million—$15
million more than the Green family is estimated to have sunk into
renovating the Fairmont Hamilton Princess—the development represents the biggest single investment in Bermudian hospitality in recent
memory. Despite the monumental price tag, the plans are intentionally
far from extravagant, part of an over-arching effort to keep with the
original charm and spirit of the property.
The ultra-luxury 85-room resort will comprise 33 cottages and six
suites, with a strong emphasis on environmental sustainability and creating a product that, like the original Ariel Sands, can attract both local
and visiting customers year-round. To that end, there are also plans for a
new arrival building and clubhouse featuring a welcome lounge, restaurant, spa, salon and gym, as well as an overhauled beach club housing
another less formal restaurant and bar.
The implications of a redeveloped Ariel Sands, however, extend far
beyond property boundaries and personal enterprise. The project has a
special meaning for almost everyone involved.
For Douglas, every cracked window, every splintered beam embodies
a time in Bermuda many of us look back upon with chartreuse-tinted
glasses. College Weeks. Spring flings. Deadbeat summers spent channeling the Cooler King. But imbued within that longing for the past are
more private memories, personal to Douglas alone. Sing-alongs with
Uncle Lawrence on the piano. His family. Ariel, the bronze statue of a
boy frolicking in the hotel’s signature saltwater pool. Childhood.
For government and the Bermuda Tourism Authority (BTA), the
push to redevelop the property, a former symbol of national glory, is
driven by the desire to pull Bermuda out of a long decline and the belief
that Douglas can lead the way.
But celebrity credentials can only go so far. Although Douglas can
list “successful real-estate developer” on his already hugely impressive
resume—he led the development of Wildcat Ranch in the Aspen-Snowmass area of Colorado—the other half of the Ariel Sands
equation comes in the form of Seth Weinstein, principal at New
York-based Olympic Property Partners LLC, a “full-service, vertically
integrated company with expertise in all facets of development, own-
At the opening of Ariel Sands in 1955 (l-r) Sir Bayard Dill, Mrs.
A.G. T. Chaplin, A.G. T. Chaplin (signing register), and Lady Dill.