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road crashes. “We wanted to make people aware of how precious life is
and create broad awareness on the issue. That is why we embarked on
this journey in November of 2015.”
“It’s quite common for people to jump on their bikes or in their cars
after having a few drinks on a Friday night. We don’t bat an eye to this
behaviour, even though in other parts of the world like the U.K. or
the U.S. this wouldn’t happen,” says Laws on the notion that, speaking
generally, Bermuda doesn’t take impaired driving as seriously as other
jurisdictions. While she acknowledges that new, stricter laws are part
of the solution, she posits that it’s just as important for our national
mind-set towards the issue to shift. When the film’s first teaser trailer
was released on November 13, 2016, the graphic nature of its footage
was described by many as “eye-opening” and “intense,” helping to drive
home the intended message of the film.
“We need to get to the point where we say ‘enough is enough,’” Laws
stresses. “We aren’t telling people not to drink, have fun or enjoy a few
glasses of wine with friends, but we want to impress upon people that
a momentary lapse of judgement or recklessness on the road can have
lifelong consequences not only for themselves but for their families and
“From listening to several road safety experts, policemen, lawmakers,
doctors, EMTs and the common people of Bermuda, it is abundantly
clear that change needs to be driven by the government at its helm,”
expresses Jain, highlighting one of the film’s aforementioned goals. “For
instance, it could be through rewriting certain pieces of legislation,
promoting stricter enforcement of these laws by the police and not
allowing the bad habits of drunk driving, speeding and under-age reck-
lessness to be taken lightly.” He elaborates that they plan to time A Piece
of The Rock’s spring release parallel to a broad road safety campaign in
order to spread awareness across Bermuda.
“Outside of police, EMTs and doctors, I believe that many people
have only a loose understanding of what is actually occurring to people
on our streets,” reveals Bashir on why he hopes the film will persuade
people to improve their driving habits. “This film will unapologetically
show the true damage that people inflict on themselves and loved ones.”
Adding that we need to adopt a culture of looking out for one another,
he emphasises the importance of not taking any risks, personally or otherwise, when it comes to drinking and driving. “Friends need to snatch
the keys off of not just their drunk buddies, but the ones that have had a
Spring is about to be sprung...
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