grey and retreat from view as King’s personal
modern art collection enhances the space.
To the right, an impressive, floating spiral
staircase leads down to the bar and restaurants
below while a sitting area features a fascinating
variety of textural décor to enjoy while waiting
“In terms of its aesthetic look, I wanted it to
have elements of traditional Bermuda, which
obviously has to happen, but we wanted to
clean it up a little bit and add a bit of a European feel to it,” explained King.
Immediately past the check-in desk, and
highlighted by a custom-designed rug featuring the map of Bermuda, an art-lined corridor
leads to the eastern section of the guest suites
while a covered walkway to the west leads
to the other. The 700-square-foot rooms are
sophisticated and modern with large, private
balconies that all face the spectacular south
shore views. The spa-like, five-piece marble
bathrooms are impressive in size, detailed to
the finest quality and naturally filled with
luxurious linens and bath products.
A collector himself, King felt the art
throughout the hotel was important to the
overall aesthetic, and his passion for the
island’s outstanding ocean views influenced
the pieces chosen for the rooms. “Bermuda to
me was always about its views. Its coastline is
absolutely gorgeous,” he said.
“A friend of mine from Miami and I started
talking about what kind of art we wanted
to do in the rooms as art played a big theme
throughout the hotel.
“We commissioned him (he is a photogra-
pher) to go out and get various shots of Ber-
muda’s coastline, then we created this diptych,
mirror image idea that we printed.
“Like the whole building, there is symmetry
between the natural landscape and the build
environment. We wanted to create this idea
that you look one way in the room and you’ve
got a synthetic representation of the coastline
and you look the other way and you’ve got the
Aside from room service, of course, the
hotel features two dining options—the
Marée restaurant (French for “tide”) with its
refined European style and high-end seasonal
cuisine, and the more casual Pink Beach Club.
The latter was built as a rotunda, with a flat
roof, which functions as ideal entertainment
space—and will no doubt soon be a preferred
wedding location as it looks out over the
vast ocean and to the pool and beach areas
below. Designed without exterior walls (only
columns) facing the ocean, the restaurant can
be completely open on a perfect day or subtly
enclosed and protected from high winds, rain
and heat with hurricane-proof, translucent
screens, custom designed and finished specifi-
cally for the hotel.
Other amenities include a spa, a gym, a kids’
room, a boutique, two pools, a private meet-ing/dining room in the lobby and another
on the rooftop and, of course, the hotel’s own
A clear design decision for the hotel is the
intentional density of the property. Nestled
into the hillside with the back-end operations
completely underground and all guest areas
interconnected and covered, The Loren was
Opposite page: Owner and developer
Stephen King. Above: The entrance to The
Loren at Pink Beach. Right: Looking down
over the pool and ocean beyond.